Marketing is an exciting and dynamic discipline. It is a business approach that encompasses many different aspects of production and promotion, including product design and development, distribution, advertising and sales. The marketing major is designed for students who want a balanced career that rewards creativity, while requiring business results.
The Marketing Department provides marketing students with a well-rounded course of study that includes both contemporary theory and relevant marketing applications. We also teach students in other majors marketing fundamentals so they can gain background knowledge in this important area of business.
Supply exceeds demand for marketing internships at Canisius, so opportunities to gain real-world experience are abundant. And after graduation, the career possiblities for marketing majors are numerous.
Special Programs
In addition to concentrations in entreprenuership and global logistics and supply chain management, Canisius offers a cooperative program with the Fashion Institute of Technology (FIT). Students complete three years of business and liberal arts courses at Canisius, then study for a year at FIT in New York City. Click here to learn more.