Guy Gessner, PhD
Phone: 888-2639
E-mail: gessner@canisius.edu
Gordon W. Meyer, PhD, Chair
Phone: 888-2634
E-mail: meyerg@canisius.edu
Stephen Molloy, PhD
Phone: 888-2635
E-mail: molloy@canisius.edu
Paul L. Sauer, PhD
Phone: 888-2631
E-mail: sauer@canisius.edu
Coral R. Snodgrass, PhD
Phone: 888-2607
E-mail: snodgras@canisius.edu
David J. Snyder, PhD
Phone: 888-2608
E-mail: snyder@canisius.edu
Raymond W. Vegso, PhD
Phone: 888-2643
E-mail: vegsor@canisius.edu
Gregory R. Wood, PhD
Phone: 888-2645
E-mail: gwood@canisius.edu
Guy Gessner, PhD, Associate Professor of Management and MarketingBS, Business; MBA; PhD, Marketing — State University of New York at Buffalo
U.S. and Canadian enterprises alike rely on Dr. Gessner for advice on CRM, new customer acquisition, cross-selling, customer retention, data mining, and customer management strategies matters. His clients have included Canada Trust, Fisher-Price, HSBC, The Mentholatum Company, Pratt & Lambert, Rich Products and Harris Interactive.
Author or co-author of articles published in the Journal of Data Warehousing, the Journal of Business Research, and the Journal of Economic Psychology, Dr. Gessner has presented papers at meetings of the Eastern Economic Association and the Academy of Marketing Science.
Dr. Gessner is a specialist in the area of database marketing, one of the fastest growing , and most profitable marketing areas. He developed the Canisius College courses in database marketing and data mining. A faculty advisor, he also has served on the One-Year MBA, Part-Time MBA, and AACSB Curriculum committees of the college’s Wehle School of Business.
Gordon W. Meyer, PhD, Chair, Management/Marketing Department
Associate Professor of Management
BA, Sociology — University of Delaware
MOB (Master of Organizational Behavior) — Brigham Young University
PhD, Organizational Behavior — New York State School of Industrial and Labor Relations at Cornell University
Dr. Meyer held two graduate fellowships at Cornell University while earning his doctoral degree.
He has worked full-time at General Motors in human resources and organizational consulting and in the public sector in training and development. He has also consulted to Harley-Davidson Corp., the Johns Hopkins Applied Physics Laboratory, Moore Business Forms, and Tenneco Oil, among other clients as well as serving on the Merit Board of Roswell Park Cancer Institute.
Dr. Meyer is the author or co-author of articles which have appeared in Human Relations, the Journal of Organizational Change Management, Administrative Science Quarterly, and other professional publications. He also has reviewed manuscripts for Houghton Mifflin, Prentice Hall, and six scholarly journals.
Dr. Meyer served on the Board of Directors of the Niagara Frontier Chapter of the Society for Human Resources Management.
Dr. Meyer designed the "Empowerment and Workplace Teams" course taught at Canisius College and co-designed "Introduction to Management." Among other college appointments, he has served as a freshman advisor, as faculty advisor to the student chapter of the Society for Human Resource Management, and as a member of the Faculty Senate, the Program Development Committee of the college’s Business Advisory Council, and the Undergraduate Curriculum Committee.
Stephen Molloy, PhD, Associate Professor of Management and Marketing
BA, Marketing — Wilfrid Laurier University, Waterloo, Ontario
MBA — York University, Toronto
PhD., Business Policy — Indiana University
Dr. Molloy’s strong interest in entrepreneurship is reflected in his design of four courses offered at Canisius: "Franchising," "Introduction to Management and Business," "New Venture Management," and "Small-Business Consulting." His research, which focuses on the same field, has resulted in a number of articles published in Frontiers of Entrepreneurship and various conference proceedings. He provided consulting services to Artpark during its move toward privatization.
Dr. Molloy is affiliated with the Decision Sciences Institute, the International Council for Small Business, and the U.S. Association for Small Business and Entrepreneurship. He has served on the college’s Center for Entrepreneurship Advisory Committee and Entrepreneurship Curriculum Committee, as director of the Undergraduate Entrepreneurship Program, and as faculty advisor to the Student Society for Entrepreneurship.
Paul L. Sauer, PhD, Associate Professor of Management and Marketing
BS, Mechanical Engineering — University of Notre Dame
MBA; PhD, Marketing — The Ohio State University
A specialist in marketing communications, Dr. Sauer helps businesses and nonprofit organizations improve their ability to understand and fulfill customer expectations. He has served as a consultant to Sisters Hospital of Buffalo, the Buffalo Museum of Science, WIVB-TV/Channel 4, West-Herr Ford, and the Buffalo Bills.
He is the author or co-author of nearly 50 articles and papers that have been presented at conferences around the world and published in textbooks and journals. His research spans the spectrum of marketing issues, from advertising in a developing country to the impact of electronic shopping. He is currently examining the role of ethics in high-tech organizations.
Dr. Sauer designed several courses offered at Canisius: "Product and Promotion Strategy," "Advanced Marketing Strategy," "New Product Development," "Promotion Strategy," and "Integrated Marketing Communications." Among other college appointments, he has served as advisor to the college’s Marketing Society and as a member of the Athletic Board, Educational Policy Committee, Graduate Curriculum Committee, Academic Program Board, and International Student Programs Advisory Council. Additionally, Dr. Sauer has taught marketing courses at universities in China and the former Soviet Union.
He is affiliated with the Academy of Marketing Science, the American Marketing Association, the Association for Consumer Research, and INFORMS.
In 2008, he was the recipient of the Service-Learning award from the Canisius Business Advisory Council. The award recognizes a professor from the Richard J. Wehle School of Business who promotes service-learning in his or her coursework.
Coral R. Snodgrass, PhD, Professor of Management and Marketing BA, German/English — Duquesne University
MBA; PhD, Strategic Planning and Policy — University of Pittsburgh
A specialist in international business, Dr. Snodgrass currently holds a Peter Canisius Professorship with Dr. Julia Wescott, professor of modern languages. The pair is team-teaching courses that combine studies in Spanish language with a foundation in international management. Students in the program have an opportunity to serve internships in Western New York, Mexico, or Spain.
With more than 31 published articles and book reviews and 23 conference papers to her credit, Dr. Snodgrass has been recognized for the integrity of her work with research grants from the U.S. Department of Education, the Canadian Embassy, and the National Association for Foreign Student Affairs, among other agencies. She is a reviewer for seven professional journals and serves as book editor for the Information Resources Management Journal.
In the community, Dr. Snodgrass serves on the Executive Committee of Buffalo-Niagara World Connect. She is active in 13 professional organizations, including the Association of Japanese Business Studies, the Association of Canadian Studies in the U.S., and the World Trade Center Buffalo Niagara.
Dr. Snodgrass designed five courses offered at Canisius: "Comparative Management," "Doing Business with Canada," "Doing Business with Mexico," "Doing Business with Japan," and "Culture, Language, and Management," as well as the MBA Integration Modules. She has served as chair of the Department of Management and Marketing, director of the International Business Program, chair of the International Students Advisory Council, and member of the MBA Curriculum Review Committee, Sexual Harassment Hearing Committee, and Campus Safety Advisory Committee. In 1995, she was honored with the college’s Dr. I. Joan Lorch Women’s Studies Award for her work in promoting the welfare of women at Canisius.
David J. Snyder, PhD, Associate Professor of Management and BA, Economics — Davidson College
MBA — St. Bonaventure University
PhD, Marketing — University of South Carolina
A specialist in marketing and consumer behavior, Dr. Snyder often pursues research that is international in scope. Recently he gave two presentations related to marketing efforts to curtail the spread of AIDS in Zimbabwe, and participted in a meeting of the International Academy of African Business & Development. Combining research with public service, he presented a paper entitled "Fundraising for VIVE: A Shelter for Homeless Political Refugees" at a conference of the Southwestern Marketing Association; he has also served as a member of VIVE’s board of directors.
Dr. Snyder designed four Canisius College courses: "Professional Sales," "Sales Management," "International Marketing," and "Doing Business in Mexico." Among other college appointments, he has served as a freshman advisor, as co-advisor to the Marketing Society, as a Presidential Scholarship interviewer, and as a member of the Undergraduate and Graduate Business Curriculum Committees.
He is a member of the American Marketing Association, the Association for Consumer Research, and the Southern Marketing Association.
 |
BS Industrial Engineering — General Motors Institute
MBA. — Miami University of Ohio
PhD, Management — University of Cincinnati
Few people have traveled as extensively as Dr. Vegso. He has visited some of the best-known companies in the world’s major capitals and taught professional courses in Russia, acquiring in the process a keener sense of how other countries do business. He also taught for a year in Italy, two years in Germany, and guest lectured in France. His cosmopolitan view provides students with a valuable introduction to the global marketplace.
Dr. Vegso’s research has examined topics ranging from effective teaching methods to exporting issues and sound management practices. He has presented papers at conferences in the U.S. and abroad and has done consulting work for a number of companies and organizations, notably The Buffalo News, Bufkor Corp., and the Erie County Division of Social Services., Lakeshore, and Gemcor. He is a member of the International Trade Council in Buffalo, The Academy of Management Society, the Small Business Institute Directors Association, The Organization Behavior Teaching Conference, the American Institute of Industrial Engineers, and the American Society for Quality Control.
Winner of the 1989 Donald E. Calvert Outstanding Professor Award, given by the college’s MBA students, Dr. Vegso designed several courses offered at Canisius, including "International Management," "Seminar in Decision-Making and Planning," and "Seminar in Applying Behavioral Science Concepts to Management," among others.
Dr. Vegso has taught a very broad array of courses including Production, Marketing, Management, and Organizational Behavior. He presently teaches Business Strategy, and The Managerial Environment (including Ethics, Social Responsibility, and other issues between business and society). His 13 years of experience in industry as engineer and supervisor in General Motors Corp. helps in linking theory to practice.
He has served on the college’s Faculty Senate Welfare Committee, the International Committee, and the President’s Long-Range Strategic Planning Committee.
Gregory R. Wood, PhDAssociate Professor of Management and Marketing
BA, Psychology — Oakland University, Rochester, MI
PhD, Social Psychology — State University of New York at Albany
For over two decades, Dr. Wood has taught marketing courses at Canisius College with an emphasis on the role that psychology and human behavior play in the development of marketing strategies. His specific areas of expertise include consumer behavior, human judgment, and attitude formation and change. In recent years, Dr. Wood has increasingly challenged his students to seek a deeper understanding of the role that materialism and consumer culture play in their lives and our society. In his innovative course entitled, “Money, Heaven and Right Living” (MKT310), Wood taught students time tested methods of wealth creation alongside teachings from the Judeo/Christian and Buddhist traditions that offer advice about the dangers of emphasizing money and material things as sources of happiness. At the graduate level, Dr. Wood offers courses in Consumer Behavior (MBA634) and Marketing Strategy (MBA630). This latter course is taught as a business simulation where students compete with one another, running simulated companies over the course of a semester. The business simulation comes very close to approximating the marketing challenges and decision situations that modern managers confront on a daily basis and help students understand the close link between “concept” and “practice.”
In addition to the academic areas previously cited, Dr. Wood continues to build expertise in the growing phenomenon of social media with a specific focus on ways that businesses and not-for-profit organizations can use Web 2.0 capabilities to improve and solidify stakeholder relationships. Dr. Wood is also working with other campus faculty to promote the use of Ignatian pedagogical methods on campus. He believes that identifying ways of merging the traditions of faith and reason will be one of the great challenges for Jesuit and other Christian institutions of higher learning in the coming decade.
He is the author of a number of articles on human judgment and decision making and is frequently invited to facilitate workshops on marketing for local entrepreneurs as part of the Canisius College Women’s Business Center. Dr. Wood is also the principle owner of HausMark Research Services, a company that provides research and consulting services to not-for-profit and faith based organizations with the goal of “Helping those who help others.” Through his community based activities, Dr. Wood hopes to demonstrate to his students how traditional business skills can be used to make the world a better place.