Integrated Marketing Communication
Are you ready to embark on a communication career that seamlessly blends business and marketing? In today's dynamic landscape, fields like advertising, digital media, marketing, social media, and public relations are more interconnected than ever. To thrive, you'll need a broad knowledge base and a versatile skill set.
To prepare students for this evolving industry, Canisius offers one of the few interdisciplinary undergraduate programs in integrated marketing communication in the country.
What is Integrated Marketing Communication (IMC)?
IMC professionals develop and manage marketing campaigns that combine advertising, public relations, sales promotion, digital marketing, marketing analytics, and social media marketing to deliver consistent messages across all media and help organizations reach their goals.
View IMC Skills and Coursework
The Relationship Between Marketing and IMC
Are you curious about how Marketing and Integrated Marketing Communication (IMC) at Canisius work togeher, but also offer separate paths? Understanding how the distinctions between these two programs can help you make an informed decision about your academic and career path
While the traditional Marketing major focuses on areas such as market research, consumer behavior, and strategies for promoting products and services, IMC focuses on the promotional aspects of marketing, including advertising, branding, graphic design, video production, audio production, and communication strategy.
Marketing and IMC work best as complementary disciplines, both necessary to reach business goals. Marketing provides the foundational knowledge of market dynamics and consumer insights, while IMC focuses on the creative and strategic execution of marketing campaigns. Together, they offer a holistic approach to understanding and engaging with target audiences.
IMC Skills, Job Opportunities and Salary Projections
IMC majors learn a combination of creative, technical and business skills so they can launch effective marketing and communication campaigns.
These are just a handful of career paths you can take with a Canisius University IMC degree.
| Job Title | Average Salaries |
|---|---|
| Digital Marketing Manager | $106,188 - $139,102. |
| Marketing Manager | $100,835 - $131,925 |
| Account supervisor | $92,911 |
| Content manager | $67,423 |
| Public relations manager | $117,847 |
| Marketing analyst manager | $116,209 |
| Art director | $136,424 |
*Source: Indeed, Glassdoor, Salary.com
Program Highlights
- Hybrid teaching and learning methods—instruction will take place both in the classroom and online
- A fully interdisciplinary approach that teaches the fundamentals of traditional media with the still-emerging possibilities of new media
- An emphasis on experiential learning through hands-on activities and projects
- Guest lectures from local practitioners working in a variety of fields
- A holistic framework inspired by our Jesuit tradition that emphasizes the highest standards of professionalism and ethics
Extended Learning Opportunities
- Students offered high-profile internships in corporate communication offices, advertising agencies and nonprofits
- Extensive Canisius alumni network provides mentoring opportunities with access to a growing job market
- Post-Baccalaureate certificate also available to recent college graduates
Distinctions
- One of the few programs in the country to follow a fully integrated approach
- Equips students with hands-on, applied skills, supported by targeted academic courses
- Collaboration with the marketing and marketing communication industry to deliver graduates ready for a growing job market
- IMC graduates experience employment prospects and starting salaries that exceed other degree fields
