BUFFALO, NY – Canisius University is proud to announce a new partnership with the Ellicottville Brewing Company for the release of EBC X Canisius Fan Zone IPA.
“This delicious, refreshing IPA is part of an effort to bring Golden Griffins together and I’m so excited for our fans to purchase EBC X Canisius Fan Zone IPA in their favorite beer store,” said Canisius University Assistant Athletic Director for Revenue Generation and Fan Engagement Mike Kochczynski '08, MS '12.
A large component of the partnership is to elevate the game day experience within the Koessler Athletic Center.
“We will rebrand the existing Griffins Den to the EBC Canisius Fan Zone," Kochczynski adds. "With this change, we hope to elevate our game day, including making it easier for all fans over 21-years old to purchase and consume beer during Canisius men’s basketball games."
“We’re honored to collaborate with Canisius University on a product that’s as much about school pride as it is about great craft beer," continues Sara Corsi Staley, from EBC's design and marketing division.
In addition to the men's basketball games, Canisius Fan Zone IPA 4-packs will be available at select university events, Wegmans, Tops, all Buffalo Consumers Beverage locations, and the Ellicottville Brewing Company Online Store. A portion of all sales goes directly to Canisius University Athletics.
Ellicottville Brewing Co. was established in Ellicottville, NY and will commemorate its 30th anniversary this year. EBC operates a 75,000 square foot production facility that distributes locally-brewed craft beer across six states in the U.S. The company also operates four restaurants throughout Western New York and employs approximately 200 people.
Canisius was founded in 1870 in Buffalo, NY, and is one of 27 Jesuit colleges and universities in the U.S. Consistently ranked among the top institutions in the Northeast, Canisius offers undergraduate, graduate and pre-professional programs distinguished by close student-faculty collaboration, mentoring and an emphasis on ethical, purpose-driven leadership. University Athletics boasts 21 NCAA Division 1 programs that compete in the Metro Atlantic Athletic Conference (MAAC) and Atlantic Hockey America.
